What makes a jingle

Music invokes emotion and nostalgia. Naturally, advertising with music is an effective marketing technique. A well-composed jingle will stick with people, playing on repeat in their heads, perhaps even being hummed aloud. A few listens to an effective jingle will recall memory and emotion—hopefully positive—even years down the line. A poorly composed jingle may turn off consumers or be no more impacting than the thousands of other advertisements the average person tunes out.

An effective advertising jingle is not technically written, understandable only by the highly educated. Nor should a jingle be an ambiguous work of poetry. The more clear and concise, the better. Both the music and the words of your advertising jingle should be catchy. Catchy equals memorable. The more pleasant-sounding your catchy jingle, the more positively associated your brand.

On the other hand, there are a number of jingles out there that are more obnoxious than pleasant. Leads Generated. No menu assigned! August 12, Blog. No Comments 9 0 0. Matt Sager. First Last. This field is for validation purposes and should be left unchanged.

Close Font Resize. Keyboard navigation. Readable Font. Choose color black white green blue red orange yellow navi. Underline links. A jingle that is well constructed is inherently sticky. Remember that the jingle needs to be well written in order to really stick. This type of ad will get tuned out along with the thousands of other lackluster attempts getting thrust at the average consumer nowadays. Obviously, you could take the most efficient route and hire a team like ours to create an incredible jingle for your company or product.

Collectively, they ranked low for likeability, high for annoyingness, and they landed dead last for both catchiness and memorability. A few surprises cropped up in the top 10 list for likeability, alongside many predictable wins. People love it most for its chirpy tune and simple, positive message, rating it a 4. Perhaps as a product of the s, its maddening sound never reached the ears of younger respondents. You might wonder, what makes a catchy jingle?

For a tiny bit of music, a lot goes into a jingle: It needs to be short and simple for your brain to pay attention to it. Clever lyrics, cheerful and fun. Following right behind in second and third place were the time-honored Folgers rhyme with 4. And speaking of repetition, the controversial Liberty Mutual jingle made it into the top Yep, those four identical words did the trick: Survey takers said they hate the Liberty Mutual jingle more than any other.

In addition to Liberty Mutual and Pepsi, both qualities are shared by the jingles for J. Several standouts managed to be annoying but not supremely hated, like the campy jingles for The Clapper , the equally-campy-in-a-different-way freecreditreport. Ads will continue to pay for all but the most premium services, and platforms like YouTube and social media have made longer-form ads a possibility. Many survey takers acknowledged this evolution in media and entertainment as shortening the reach of jingles, for better and for worse.

Others went a step further in their analysis of modern advertising. Most people are too busy on their phones to even notice them. Conventional wisdom backs up this list. Humor is also more important to women,